Tim Cook: The New Man In Charge…For Now

Written by Kevin Fordham
Categories: Apple

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Unless you were in a secret underground lair and only recently surfaced, you heard all about Steve Jobs leave of absence at Apple this week. This is the second time Steve Jobs has temporarily relinquished control of Apple since his return from NeXT Computer. In 2004 while battling pancreatic cancer, he gave control of Apple to Tim Cook. With his latest absence, Tim Cook has again been chosen to run Apple while Steve is gone.

So what do we know about Tim Cook? Fortune’s Adam Lashinsky recently decided to share some details regarding Cook. My favorite quote from the article:

One day back then, he convened a meeting with his team, and the discussion turned to a particular problem in Asia.

“This is really bad,” Cook told the group. “Someone should be in China driving this.” Thirty minutes into that meeting Cook looked at Sabih Khan, a key operations executive, and abruptly asked, without a trace of emotion, “Why are you still here?”

Khan, who remains one of Cook’s top lieutenants to this day, immediately stood up, drove to San Francisco International Airport, and, without a change of clothes, booked a flight to China with no return date, according to people familiar with the episode. The story is vintage Cook: demanding and unemotional.

Adam’s article is a good read if you are interested in the person currently driving the Apple ship. In fact, Tim Cook is my pick to become the next CEO of Apple whenever Jobs does decide to leave.

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