Owing an iPod just got cheaper today. Apple has reduced the price of the 1GB iPod shuffle to just $49. In addition to a price reduction, Apple will release a 2GB shuffle by the end of the month. The colors stay the same, so the only thing changing is the price and storage capacity. The new 2GB shuffle will cost the same as the 1GB before the price reduction, $69. The new $49 price will keep the iPod shuffle price competitive with other small digital music players like the Sansa Clip.