Apple Mac HQ

I’m a little late on this story, but if you haven’t read it yet I do highly suggest it. Wired Magazine has a great story on the creation of the iPhone with behind the scene information from those that were there.

The article talks about the motivation for creating a cell phone and the debacle that was the Motorola ROKR. The author, Fred Vogelstein, goes into detail about the meetings with the wireless carriers and who rebuked Steve Jobs iPhone pitch (Verizon). Given that Verizon cripples their phones to begin with, it’s certainly not surprising they didn’t want to give Jobs that much control. So what juicy details are in the article? We’ll, there’s a gold mine of information in the article but I’ll give you a nugget here. One Apple insider estimates Apple spent roughly $150 million building the iPhone. The article is probably the best article I’ve read on the iPhone yet. What are you waiting for? Head on over to Wired and read the article now!